Facebook Exchange lets advertisers take advantage of ad re-targeting on Facebook through real-time bidding. Advertisers can target audiences based on web history data – when a user visits a product page on a retailer’s website, but fails to make a purchase, the retailer can then display an ad for that same product on Facebook with FBX.
While Facebook re-targeting ads were only relegated to the side columns, recently these ads have been allowed to appear in news feeds, the most valuable Facebook real-estate. This is great news for FBX advertisers, since response rates for news feed ads are 10 to 50 times higher than that of ad placements in the right column.
So how do Facebook Exchange ads perform?
Facebook will surface News Feed inventory in its six-month-old exchange, creating more visibility and engagement for re-targeted ad placements on the site.
The CTR for Facebook Exchange ads is 40% lower than for other web re-targeting ads, like those offered by the Google Display
Network. Other re-targeting ads are also cheaper, with price per unique clicks costing 80% less than Facebook re-targeting ads. Still, in terms of cost-per-impression and cost-per-click, FBX ads are considerably cheaper, so the monetary benefits depend on your business’s needs. These numbers are also subject to change as FBX ads begin to appear more often in the news feed. Get facebook re-targeting Ad setup service--- visit now
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